Content Creation & Content Writing for B2B Content Marketing

您想从拥有财富 100 强经验、顶级 MBA 和大学水平教学经验的前营销副总裁那里学习如何开发世界一流的 B2B 内容吗？

您想将您的内容写作和内容创作提升到一个新的水平吗？这是给你的课程。

本课程使用案例研究和实际示例详细介绍 B2B 内容编写和内容创建。以示例为基础，我们将从战略和战术上分析内容。注意：这不是搜索引擎优化课程。我们正在谈论的内容对出站和入站内容营销都很有用。

我已经为包括索尼 PlayStation、谷歌支持的初创公司和各种早期小型企业在内的公司做营销工作超过 11 年。我还获得了美国排名第一的营销商学院的 MBA 学位，我教过大学水平的营销学。

在本课程结束时，您将能够创建更好的 B2B 内容和更好的内容策略。

MP4 | Video: h264, 1280×720 | Audio: AAC, 44.1 KHz, 2 Ch
Genre: eLearning | Language: English + .srt | Duration: 27 lectures (2 hour, 23 mins) | Size: 1.27 GB

Master B2B Content Creation & Content Writing Using Real-World Examples | Learn from a Former VP with a Top MBA & F100XP

What you’ll learn

Content Writing
Content Creation
Content Marketing
Writing
B2B Marketing
B2B Writing

Requirements

Some experience in business-to-business writing or marketing

Description

ATTENTION business-to-business writers and marketers!

Do you want to learn how to develop world-class B2B content from a former VP of Marketing with Fortune 100 experience, a top-tier MBA, and college-level teaching experience?

Do you want to take your content writing and content creation to the next level? This is the course for you.

This course goes into the details of B2B content writing & content creation using case studies and real-world examples. Using examples as the foundation, we’ll analyze the content both strategically and tactically. Note: this is NOT a course on search engine optimization. The content we’re talking about is useful for both outbound and inbound content marketing.

I’ve been marketing for over eleven years for companies including Sony PlayStation, a Google-backed startup, and various early-stage small businesses. I also have an MBA from the #1-ranked business school for marketing in the US and I taught college-level marketing.

By the end of this course, you’ll be able to create better B2B content and better content strategies.

Some of the key things we’ll cover

Creating the RIGHT content for each stage of the marketing funnel, using specific examples

B2B website content

My #1 recommendation for B2B PR & event content

Buyers guides for bottom-of-funnel persuasion

Webinars for the middle of the content marketing funnel

Survey reports for the top of the content marketing funnel

Direct mail to drive sales meetings

B2B advertising content

Persuasive case studies

& More!

This marketing content creation course is for copywriters, content writers, entrepreneurs, and B2B marketers. This is NOT for consumer/B2C marketing.

Let’s get started!

Who this course is for:

Writers
Copywriters
Content Writers
B2B Marketers
Content Marketers
Freelance Writers
Freelance Marketers
In-House Marketers
In-House Writers